Samsung has been using its "Do What You Can't" tagline in Galaxy advertising since about a year ago and it's been working out nicely for them The company wants customers to realize that "Do What You Can't" is what they do every day, not just a marketing slogan, so they've put together an impressive brand philosophy video
Do what you can't samsung campaign-Across screens and social media, the program was a natural product demonstration and testimonial to the innovative camera of the phone, achieved simply by giving a creator/entertainer the technology and tools needed to realize his vision If playback doesn't begin shortly, tryThe bottom line is that it gives you emotional permission to unchain yourself from any and all of your limitations It asks you to be innovative It asks you to be different It asks you to be yourself
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That's why you can't resist a good Buzzfeed quiz or a particularly accurate horoscope By offering users fun and insightful data visualizations to share, Spotify essentially created a winning ad campaign and let their users do the work of promoting it That kind of social proof is hard to beat Samsung DO WHAT YOU CAN'T Leo Burnett Argentina developed Samsung's first commercial for the Latin American region communicating the new global concept of the brand Do what you can't From its beginnings, Samsung is a company that proposed to challenge the limits with innovation and technological advances
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